A brief history of science education in Ghana Essay

Science education is the cultivation and disciplining the mind and other faculties of an individual to utilize science for improving his life, cope with an increasingly technological world, or pursue science academically and professionally, and for dealing responsibly with science related social issues (Akpan, 1992). Ghana, formerly known as the Gold Coast, was the first African country to the south of the Sahara to gain political independence from colonial rule in 1957. This former British colony of 92,000 square miles (about 238,000 square kilometers) shares boundaries with three French-speaking nations: the Cote d’Ivoire to the west, Burkina Faso to the north and Togo to the east. The Gulf of Guinea of the Atlantic Ocean is to the south of the country. EARLY HISTORY OF EDUCATION BEFORE INDEPENDENCE As was the case in many colonies during the early colonial period, the main goal of education was to ‘make civilization march hand-in-hand with evangelization’ (Anum –Odoom, 2013). This statement gives a clear description of how education in Ghana was implemented at that time. The formal, western-style education in Ghana is directly associated with the history of European activities on the Gold Coast The Portuguese were the first Europeans to arrive at the Guinea coast in 1471. Their intention to establish schools was expressed in imperial instructions that, in 1529, encouraged the Governor of the Portuguese Castle at Elmina to teach reading, writing, and the Catholic religion to the people. It is imply proven that the Danish, Dutch and the English merchants also set up schools in their forts and castle to educate their mulatto children by native women. Unmistakably linked to the implementation of formal education in Ghana with the Christian missionaries, who realized that in order to spread the word of God, they needed well- educated local assistants. Following the consolidation of the coastal region as the British Gold Coast Colony, the administration became more aggressive in pursuit of its educational policy. This was precipitated by the British purchase of the Danish property at Christiansborg in 1850 and the Dutch Elmina Castle in 1872. To help redress problems faced by the mission schools—such as training local teachers and improving the quality of education—the administration made grants to both the Wesleyan and Basel missions in 1874. In the Educational Ordinance of 1882, government grants to denominational schools were made dependent on an assessment of the level of efficiency. The schools receiving grant-in-aid were defined as â€Å"government assisted schools,† but their primary funding was to come from the missions themselves and from other private sources. On the Gold Coast, the appointment of Brigadier General Gordon Guggisberg as governor brought its own advantages. During his tenure from 1919 through 1927, Governor Guggisberg initiated several major developmental programs that included educational improvements as a critical ingredient in his construction of a modern Gold Coast. While the previous administration had seen the provision of elementary schools by the various Christian missions as adequate, Guggisberg was of the conviction that the current system could not sustain future developments. In fact, only a few months after his arrival, the governor presented a 10-year development plan for the Gold Coast. Among other things, funding was aggressively sought for post elementary education for boys and girls. Even though the administration proposed a technical college for Accra, the Prince of Wales College (now Achimota College) was the real trophy of the administration’s educational program. This non denominational school catered for students from kindergarten to the pre university level. THE BIRTH OF SCIENCE EDUCATION The inadequacies inherent in the system of education were observed in the post-World War I appeal made by the Foreign Missions Conference of North America to the Phelps-Stokes Funds for a review of the state of education in Africa. The Phelps-Stokes Commission on Africa issued reports in 1922 and 1925 in which educators were criticized for inadequately catering to the social and economic needs of the continent. The commission of which James Emman Kwegyir Aggrey was a member, called for instructions in the mechanical operations necessary for the improvement of the condition of the mass majority of the people. This included science education and character training. The Phelps-Stokes fund’s founded in 1920, is an African Education Commission represented one of the early attempts to link black Africa with Negro America. The attempt to forge this link represented a concerted policy on the part of a number of missionary and philanthropic groups in the United Kingdom and the United States to draw attention to what seemed to be analogous situations-politically, socially, and economically. Ghana is said to be the first independent sub-Saharan African country outside South Africa to embark on a comprehensive drive to promote science education and the application of science in industrial and social development (Anamuah-Mensah, 1999). Science Education after Independence After Phelps- stokes commission had pushed for the birth of science education in Africa in general and in particular, Gold Coast, there has not been any clear cut national policy for science education in Ghana up to date (Ahmed, 2013). Dr Kwame Nkrumah who aimed at achieving Free Compulsory Universal Basic Education instituted an Act called 1961 Act, (Act 87) . This Act was to make Basic education free and Compulsory and anyone who fails to send his or her child to school was made to pay a fund by the Minister for education. The education system at that point consisted of six year of primary education, followed by four-years of secondary education. At the end of the four years suitable students went on to do a two-year sixth form course that could lead to a three year University course. Students, who were not suitable to continue, completed two- year of pre-vocational classes. The Nkrumah government encouraged the learning of science by instituting a special scholarship scheme which enabled science and agriculture undergraduates to enjoy scholarships a little higher than those of their counterparts in the humanities. This facility was withdrawn after 1966. Science and mathematics teachers were also paid a little more than their colleagues in the humanities. (Djangmah, 2007) The Reforms The seven year development plan instituted by Dr. Kwame Nkrumah was short lived. The system was later regarded as too long and too academic. Thus Dzobo Education Reforms of 1974 saw a reform of the system, instating the Junior Secondary School (now Junior High School) on an experimental basis. The Junior Secondary School introduced practical subjects and activities allowing students to acquire occupational skills, which after an apprenticeship lead to the qualification for self-employment. Due to a wide range of factors such as the economic decline, bureaucracy and sheer lack of interest the JSS-system never went beyond the experimental phase. By 1983 the education system was in a state of crisis. It faced drastic reductions in Government financing, lack of educational materials, and deterioration of school structures, low enrollment levels and high dropout rates. With the assistance of several development partners (World Bank, Department for International Development (ODA) and international grants) the education system was reviewed and proposals were implemented in 1987 known as Evans-Anfom reforms. In 1987, Ghana’s Ministry of Education introduced a restructured educational system that gradually replaced the British-based O-level and A-level system. The transition was completed in June, 1996, when the last class took A-level exams. The last O-level exams were administered in June 1994, although a remedial exam was offered through 1999 (Keteku, 2013) The 1987 Reforms had strengths as well as weaknesses. One of the strengths was that it provided a comprehensive Basic Education which improved access to education for more children of school-going age. Junior Secondary Schools were provided throughout the country and this helped to increase literacy levels. The reform also introduced Continuous Assessment which formed part of the final examination. This ensured that internal assessment in schools was included in the final examinations and this ended the single-shot examination existing in the old system. The Anamuah-Mensah Report recommended similar structure of education just like the Evans-Anfom Report of 1986. The difference was the inclusion of two (2) years of Kindergarten education as part of Basic Education and Apprenticeship training for leavers of the Junior Secondary School who unable to or do not want to continue in the formal sector. The implementation of the Anamuah-Mensah Reforms began in September 2007, and it was faced with initial problems. These problems included delay in the supply of syllabuses and textbooks for the smooth take-off of the programme, and teachers were not adequately prepared in terms of training to implement the reforms. These problems were later dealt with as the implementation of the reforms progressed. The next major problem being anticipated is the inadequate classrooms and other facilities as students will enter the fourth year of Senior High School in September 2010. The Way Forward For Science Education Promotion of science education in the country will depend on three drivers of change, namely, funding, teaching and interventions, and research (Akyeampong ,2007) Funding Knowledge is not cheap. Science, technology and mathematics knowledge required to move the country into the knowledge society can never be cheap. Government’s commitment to science education should be demonstrated in the level of resources allocated to science and technology. Laboratories and workshops in the schools, teacher training colleges, universities and polytechnics should be well equipped and new ones constructed to take into consideration the increasing student population. Research The knowledge society thrives on the creation of new knowledge. Research provides the means by which new knowledge is created. Resources, both material and human, for research in science and technology are woefully inadequate or non-existent. This has had a profound effect on the development of post graduate research in the universities. A number of measures need to be taken to strengthen research in science and technology in order to meet the demands of the country. The following are being suggested: †¢Research in research institutions and the universities should be adequately funded. †¢Most researches carried out in the universities are those that interest the researchers and are hence supply-driven; the Government should challenge our scientists and provide funds to carry out research on problems confronting the country. This can be done through the provision of research funds to be competed for by all scientists in the country. †¢Establish a National Science Research Facilities Centre equipped with world class specialized facilities which are normally expensive and therefore beyond the means of single institutions, to provide opportunities for Ghanaian researchers to carry out scientific research and development and retain local researchers as well as attract foreign ones. †¢To improve the quality of science education at all levels, research in science and technology should include research on teaching and learning science, technology and mathematics. †¢Institute special awards for best researchers and science teachers. This could be termed the President’s Award for Science to be given annually. We need to celebrate achievement. †¢Set up a formal scheme for mentoring the Youth- This is critical to the development of a career path in science for the youth. Mentors excite interest in junior colleagues and help them to â€Å"walk the path†. This experience is however rare in the universities. These days, newly recruited scientists struggle to keep afloat with little or no support. A formal mentoring system should be established in all institutions to ensure that young scientists recruited into the universities or research institutions are attached to professors and senior scientists in their fields of study to receive advice and support. The mentoring can take the form of joint research, publications and presentations at conferences and seminars. †¢To raise the level of awareness of science and technology innovation (research) and foster a synergy among education, industry and research institutes, a project referred to as SMART. MOVES in some countries should be established in secondary schools. This project will involve encouraging schools through visits, presentations and seminars to work on problem solving projects with support from the community. The projects will be assessed and students with innovative and creative projects will be invited to present their projects at a Junior Scientist Conference which will be attended by senior scientists who can later act as mentors for the students. Prizes will be given to students based on the quality of project and presentation. The Ghana Academy of Science and Arts can take up this. Conclusion The vision of the National Science and Technology Policy is: â€Å"to support national socio-economic development goals with a view to lifting Ghana to a middle income status by the year 2020 through the perpetuation of a science and technology culture at all the levels of society, which is driven by the promotion of innovation and the mastery of known and proven technologies and their application in industry, and other sectors of the economy†. (MEST, 2000) This vision can become a reality when science education is given a boost at all levels of education. It has been suggested that the promotion of science education hinges on three pillars – funding, teaching and intervention, and research. Without adequate funding, quality teachers, supportive intervention activities and research to illuminate our understanding, science education will have no impact on the everyday lives of Ghanaians; and the observation made by the National Development Planning Commission will remain true. Our national vision for science and technology will be therefore be meaningless. REFERENCES Ahmed, M. (2012). Ghana to launch National Science policy. Retrieved 4th October, 2013, from http://www. ghanaweb. com/GhanaHomePage/NewsArchive/artikel. php? ID=235350. Akpan, O. E. (1992) Toward Creative Science teaching and learning in West African school. Ghana: catholic Press Akyeampong, K. (Centre for International Education, University of Sussex, England) in his lecture on â€Å"50 Years of Educational Progress and Challenge in Ghana†, at Parliament House, London, England; 2007 Anamuah-Mensah, J. (1999). Science and Technology Education in Ghana. A paper delivered at the National education Forum on the theme: Towards Sustaining an Effective National Education System, held at the Accra International Conference Centre, Accra, 17-19th November. Anum-Odoom, A. K. M . Educational Reforms in Ghana, 1974-2007. Retrieved on 12th October, 2013, from http://www. ghanaweb. com/GhanaHomePage/blogs/blog. article. php? blog=2091&ID=1000004125- Djangmah, J. S. Clarifying Ghana’s national vision for the application of science and technology to development. Retrieved on 12th October, 2013, from http://www. ghanansem. org/index. php? option=com_content&task=view&id=234 Keteku, N. W (EDUCATIONAL REFORM IN GHANA: THE SENIOR SECONDARY SCHOOL). Retrieved 10th October, 2013, from http://www. bibl. u-szeged. hu/oseas_adsec/ghana. htm Ministry of Environment, Science and Technology (MEST) (2000). National Science and Technology Policy Document. Accra: MEST.

Environment, Crime, and Disease of Pakistan Essay

In 1947 Pakistan was granted a partition from British India and Pakistan was created. Since that date, Pakistan as a country has been facing a set of unique problems. Environment, crime and disease are issues that influence the lives of all people of Pakistan. Awareness, security and protection by Pakistan government is required if change is expected. Overpopulation and terrorism are two issues that must be addressed by the Pakistan’s government. Pakistan is one of the fastest growing countries in the world and the country is tainted by the terrorist acts, which take place every day. Pakistan’s current state and the issues of terrorism and population have significant influence on environment, crime, and disease within Pakistan. Overpopulation is defined as the state in which numbers exceed the ability to provide available resources. Overpopulation creates a long list of problems which includes but not limited to issues of; food shortage in the country because its resources are not sufficient to meet the needs of the people, issues of transportation resources that are not sufficient to provide better transport facilities to whole of the population. Overpopulation creates air, water and noise pollution in the environment and in this way, badly effects the environment and the health of the people of Pakistan. The ratio between the population and available resources cannot be ignored. Available resources will not be sufficient to meet the demand of rising population. The amount of waste produced by population will slow down the waste management programs leaving untreated waste and poor hygiene that will result in the spread of diseases. Overpopulation will make the spread of contagious diseases even easier. Health resources available will not be sufficient enough to cater to the needs of the huge population. Population issues of Pakistan and how this issue is affecting the environmental health and economical state of Pakistan is a real concern. Pakistan is one of the fastest growing countries in the world. According to the World Bank’s overview of Pakistan, â€Å"Pakistan has important strategic endowments and development potential. The country is located at the crossroads of South Asia, Central Asia, China and the Middle East and is thus at the fulcrum of a regional market with a vast population, large and diverse resources, and untapped potential for trade. The increasing proportion of Pakistan’s working-age population provides the country with a potential demographic dividend but also with the critical challenge to provide adequate services and increase employment† (para. 1). If steps are taken the population of Pakistan can be beneficial to the development, growth, and economic state of the country. The government must promote and fund education awareness to the citizens of Pakistan. IRIN News reports in 2011, â€Å"According to official figures, the projected population for 2015 is 191 million, up from the current figure of 170 million, making it the sixth most populous nation on earth. By 2050 it is expected to climb into fourth place† (para 2). The percentage of Pakistani are of Islam faith and the religious beliefs are a factor in the growth rate. Unfortunately, the Muslim’s in Pakistan are led to believe that birth control is a heinous sin. It’s normal for men in the country to desire to father many children and to seek medical treatment if they cannot achieve this goal. In China, those couples who have more than one child lose their jobs and have to migrate to the rural areas to work in the fields. In Pakistan, modern education should be taught to the people that birth control is not forbidden by Islam. Until that happens, Pakistan’s population will go on increasing exponentially. There is another factor to consider when overpopulation is being analyzed within Pakistan. At independence in 1947, many refugees from India settled in urban areas of Pakistan. Years preceding the partition, a significant amount of the residents of Pakistan cities boarding India were immigrants. Some refugee colonies were eventually recognized as cities in their own right. People of India migrated from the Muslim minority provinces to Muslim majority provinces within Pakistan, seeking refuge. The Office of the United Nations High Commissioner for Refugees reports, â€Å"Pakistan hosts over 1.6 million registered Afghans, the largest and most protracted refugee population in the world† (para 1). The Pakistan government is trying to put processes in place to assist the refugees back to their original country of home. It is vital to the state of the country and all people living in Pakistan for the government and other assisting programs to continue to make progress concerning the population issue in Pakistan. Terrorism is another threat to Pakistan’s progress as a country. Terrorism crime is affecting the development of Pakistan and is a devastating issue to the people, safety, economy, and quality of life within Pakistan. The war on terror has affected Pakistan more than any other nation in the world. The World Bank reports, â€Å"Pakistan faces significant economic, governance and security challenges to achieve durable development outcomes. The persistence of conflict in the border areas and security challenges throughout the country is a reality that affects all aspects of life in Pakistan and impedes development. A range of governance and business environment indicators suggest that deep improvements in governance are needed to unleash Pakistan’s growth potential† (para 2). The civilians involved are traumatized by the fighting, violence, and discrimination. Human rights are being denied due to the continuous attacks and violence the terrorist afflict on the civil ians within Pakistan. This country would greatly benefit from a leader who can lead this country in its hour of crisis and make the population feel proud of their nationality. The major reason of increase in population and the terrorism in Pakistan is due to lack of education and government investment. Government should invest more money to educate people. Pakistan government must remain allies to those who will support the initiatives set in motion to establish a positive future for the country of Pakistan. The Pakistan government must make those who commit terrorist acts accountable and stand up for the victims. The country must strengthen the infrastructure of its military and security groups. Government of Pakistan should focus on improving economic governance, human development, social protection, security, and reducing the risk of conflict. Through these objectives the country’s ability to become a stronger country will increase. References IRIN News. (2011, January 18). PAKISTAN: Population growth rate adds to problems Retrieved from http://www.irinnews.org/Report/91656/PAKISTAN-Population-growth-rate-adds-to-problems Peter Blood, ed. Pakistan: A Country Study. Washington: GPO for the Library of Congress, 1994. Retrieved from http://countrystudies.us/pakistan/29.htm The UN Refugee Agency. (2013). Pakistan. Retrieved February 7, 2013, from http://www.unhcr.org/pages/49e487016.html The World Bank. (nd). Pakistan. Retrieved February 8, 2013, from http://www.worldbank.org/en/country/pakistan

Obama Gives Himself a Grade of Incomplete After 18 Months Article

Obama Gives Himself a Grade of Incomplete After 18 Months - Article Example According to the research findings, it can, therefore, be said that President Obama pointed out that being criticized comes with the job so he understood why a lot of criticisms are being hurled on his way. But he was very optimistic in the sense that though not much credit is being given to his administration, he wants to still do a good job as the leader of the country. Because he believed that what he is doing is not only for this generation but he believed in making America strong so that when his daughters have kids, they would be the one to enjoy the fruits of his labor. The researcher has to agree with President Obama that his administration merits undue credits. For one, the author believes that his efforts with regards to health care reform are very much undermined. Past presidents have attempted to improve health care services to adapt to changing demands and needs of the people but it was Obama’s determination that finally made it push through. Another is that the a uthor believes in Obama’s leadership skills. He is not a traditional politician and people are quite uncomfortable with that fact. Furthermore, since he is the first African-American president, the author think most people are still not in terms of that idea. That is why most criticisms of him, in my opinion, are not really about political issues but about personal resentment and biases. The researcher believes that Obama would create a lasting legacy worthy to be remembered—as the president who helped the country recover from another economic depression and not just as the first African American president. This article is a press release from the White House’s Office of the Press Secretary with respect to the Executive Order 13441. Executive Order 13411 declares a national emergency in relation to the status of the sovereignty of Lebanon. The Executive Order was issued in August 2007 and is being extended by President Obama for another year.

Comparison between Environmental Impact Assessment and Strategic Essay

Comparison between Environmental Impact Assessment and Strategic Environmental Assessment and A Brief Proposal for Strategic - Essay Example The environment is a vital force to reckon with when thinking about developing tourism business concerning the Forest. Hence, it is important to utilize the best environmental assessment system. This paper offers a critical comparison between the Environmental Impact Assessment (EIA) and Strategic Environmental Assessment (SEA) with the view of identifying the one that is better appropriate for measuring the environmental conditions in Mt. Baker-Snoqualmie National Forest. Comparison of EIA and SEA There are some differences between Economic Impact Assessment, EIA and SEA. 1. F. Dow and S. Dow, U.S. National Forest Campground Guide, Pacific North Region—Washington, Moon Canyon Publishing, Seiad Valley CA, 2005, p. 99. 2 While EIA aims to minimize impacts, SEA aims to prevent impacts right from the onset. EIA offers limited review of cumulative effects, SEA considers cumulative effects assessment as a primary task. It is a known fact that EIA focuses on standard agenda and trea ts systems of environmental deterioration while SEA focuses on sustainability agenda and handles sources of environmental deterioration. Similarly, EIA emphasizes on mitigating and minimizing impacts while SEA emphasizes on meeting environmental objectives and maintains natural systems. 2 Background of the SEA Commissioned to the Proposal of Tourism Development SEA is usually applicable to the proposal of tourism development through the action of US Environmental Protection Agency (EPA). And this is done by adopting the methodologies of SEA through land-use planning, energy, waste management and transport. This multi-layered procedure requires that experts should be incorporated at every level or stage coupled with strong political will, constant funding and needful public participation in the process.3 The application of SEA supports the design of plans to regulate both the natural and infrastructural aspects of the management of Mt. Baker-Snoqualmie National Forest. 4 2. United Na tions University, Strategic Environmental Assessment. August 2011. Viewed on 14 August 2011, http://sea.unu.edu/course/?page_id=30 3. B. Bramwell, Coastal mass tourism: diversification and sustainable development in Southern Europe, Channel View Publication, 2004, pp.147-8. 3 GIS for support generation towards Strategic Environmental Assessment It has been discovered that Geographic Information System (GIS) can be used a supporting tool towards Strategic Environmental Assessment (SEA). Since SEA is concerned about land-use planning, spatial data and GIS can be used in SEA. This involves utilizing GIS applications and techniques that include but are not limited to digital mapping, spatial analysis (overlays and weighted overlays), modeling and participative GIS.5 The good news is that GIS can be applied to each stage of SEA, which is comprised of screening, scoping, baseline environment, strategic environmental objectives, development of alternatives, monitoring and public participat ion.6 This indicates that using GIS techniques will help to streamline the process of carrying out SEA. Although it is important that GIS methodology must be followed step by step before success could be recorded in this respect. There are limitations to the use of GIS towards SEA; for examples, some data are too complicated for SEA experts to analyze and apply, and they should be minimally utilized. 4. C. Jones, Strategic Enviro

Do managers take decisions for the good of the organisation or do they Essay

Do managers take decisions for the good of the organisation or do they behave the way they do for other reasons - Essay Example In the process of evolution, it is highly likely that the business developed from a one man enterprise or family business to a partnership, then to a public limited or private limited company. Ultimately it branched out from a local to regional and regional to international undertaking. It is highly probable, even inevitable, that the evolution and change in outside form also bring about changes in the internal handling of business decisions and operational practices. This becomes necessary as the tasks of managing the different aspects of the business become too complex and heavy for one man or a number of partners to manage alone. Ultimately as the business expands, it has to reinvent itself as a model of modern business enterprise. This will invariably involve the assignment or scheduling of tasks to professionally hired managers, with expertise in production techniques, Human Resources, marketing and sales, finance and accounting etc. Each departmental head becomes a prized resou rce, responsible for meeting his departments and workers goals and assignments. Authority and responsibility become interlinked, but seldom has it been seen that the upper management is taken to task for targets not achieved or a failed project. Rather, more often than not it is the middle and lower management and supervisors/ workers that are made to bear the brunt of the axe and the shame associated with it. This state of affairs often makes one stop and think- do managers take decisions for the good of the organization or do they behave the way they do for other reasons? This paper will argue that the interests of the organization are not always uppermost in the minds of the managers, rather, as they gain and wield power- managers tend to collude with each other for their own collective benefit, while in many cases insisting that failure was because of the ineptitude of people on the lower rungs of the ladder. I would rather state that managers keep their own interests uppermost in their mind at every turn. They are interested in their own survival, going as close to the top as they can, and toppling others who they consider as competition. The lower management or their subordinates are just pawns in the game (Rosen, 1988). The Evolution of the Modern Business Enterprise If we look at the evolution of a modern business, we see that it is quite likely to have its beginnings as a sole proprietorship or family business, in which every family member has a share of responsibilities. Or it could have started as a partnership, where two or more partners pooled together their skills, resources and business acumen to offer products and services to the general populace or those that needed their wares. The disadvantage here was that of unlimited liability, or cases where even their personal property could be attached to repay debts if the business failed. In time this led to the evolution of the corporate form of business ownership. As the Industrial Revolution swept through Europe and the Americas, investment was needed from both public and private sources to raise capital for infrastructure and the laying of railroads, transport and communication, factories and warehouses. The beginning of assembly line production at the Ford Motor Company meant that things could now be mass produced after breaking down the process into a series of steps. Then F.W.

Should the UK join the Euro Essay Example | Topics and Well Written Essays - 4000 words

Should the UK join the Euro - Essay Example This also eradicates the uncertainties relating to exchange rates and thus helping the banking sector to invest in other member nations. However, apart from the above discussed advantages of joining the Euro, there also lay certain drawbacks that cannot be denied. One of such drawbacks includes the prevalence of common interest rates in different countries, which greatly affect their respective economic and overall development procedure. It is worth mentioning that the European Central Bank (ECB) may discourage the UK to join the Euro, as it plays an imperative role in designing effective monetary as well as fiscal policies. Nonetheless, deficiency in obtaining support from the member nations also highly discouraged the UK in joining the Euro. Thus, taking into concern these drawbacks, it is to be affirmed that the UK would require thinking number of times before joining the Euro. Nevertheless, there lays the probability for the UK to reap several significant benefits in terms of developing its economy by joining the Euro based on the above stated advantages of the same. Thus, with this concern, it can be affirmed th at the UK would become more influential to compete with other powerful nations by joining the Euro. Euro, which is the official currency of the European Union, was introduced in the year 1999. However, there lay numerous discussions regarding the introduction of Euro as a common currency amid the countries of the European Union. Nevertheless, finally in the year 1995, there was a consensus and all the member countries of the European Union agreed to introduce a common currency and named it ‘Euro’. The nations of the European Union who are using this currency at present are the Netherlands, Cyprus, Slovenia, Greece, Germany, Latvia, Luxembourg, Austria, Estonia and Spain. Notably, the countries of the United Kingdom (UK) such as England, Wales, Scotland and Northern

Management in Society - Karl Marx Essay Example | Topics and Well Written Essays - 1000 words

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Stress and Coping Coursework Example | Topics and Well Written Essays - 500 words

Stress and Coping - Coursework Example initial appraisal is important as it helps one to assess and understand the implication of a problematic situation and the probability of such an event occurring. Elicitation of preliminary efforts. This helps in assessing the impact of the stressors and if one is able to cope with them by taking an imitative and efforts to try something which is likely to bring a solution to a situation. Aldwin formulated person-based and environment-based theories of coping with stressful situations. For purposes of this study, environment-based theories will be considered as the most highly applicable and relevant model to actual stress related issues because they allow individuals under stress to cope with situations depending on the demands of the environment. As such, one is exposed to different types of solutions since the different types of stresses demand application of different types of coping strategies and solutions. For instance, the different stresses such as getting laid off from work, getting sick, losing a loved one or dealing with any other type of stress requires one to cope differently in order to successfully solve a stressful situation. Practically, there is numerous evidence in the real word, showing that most of the people under stress react differently towards varying types of stressors. Stressful situations can be categorized in varied ways. One category is to determine whether a particular situation has already led to loss of a loved one or any other harmful effect, if the situation has potential future harm such as if it entails some kind of threat, or if it can be seen as challenge that has potential of yielding positive outcomes. Stressors can also be classified according to content types. In this case, there are illnesses, hassles, interpersonal problems and deaths. The major coping strategy here is to help individuals relate multiple stressful conditions and compare how the coping strategies can be used successfully across the problems. Due to

Bunisness management Essay Example | Topics and Well Written Essays - 2500 words

Bunisness management - Essay Example This change should come in different forms such as strategic, structural, cultural, process oriented and people oriented. The use of soft and hard approaches to change can be useful in this regard. As the power of the regional heads is one of the major obstacles in bringing change, Gerstner needs to define the company’s objectives and the relative course of action to meet the desired goals. On the other hand, he needs to empower the junior staff with decision making capabilities and innovation in order to create more value and discover more efficient ways of implementing the change process. A participative style of leadership would be appropriate to handle the current situation at IBM. This will allow the employees to analyze a given situation and come up with solutions regarding what to do and how to do it. Gerstner should critically understand and assess the culture and behaviours at each level of IBM. This will help in identifying the core values, attitudes, assumptions and perception of the employees that are essential for the successful change to occur. It will serve as a common baseline for developing the elements of change such as the new corporate strategy, infrastructure and programs to drive change. The implementation of the change process should be followed with the direction of business plans and tactics to meet the customer needs and competition. A continuous reassessment of the organization’s ability to move towards a new wave of transformation is necessary. Soft Approach with the employees: Coetsee (1999) states "any management's ability to achieve maximum benefits from change depends in part of how effectively they create and maintain a climate that minimizes resistant behavior and encourages acceptance and support" (p. 205). This means that Gerstner along with the management of IBM should choose the democratic leadership style as it offers a great deal of flexibility to handle a range of situations. In this way, ideas will move fr eely amongst the group and discussion will be relatively free-flowing. This will facilitate the conversation with the employees and will encourage them to share their ideas and synthesize the available information in the best possible way. It will capitalize their skills and talents by increasing their involvement in decision making activities coupled with new concepts and opinions. At present, the authoritarian atmosphere of the regional heads and other senior management uses the downward or vertical flow of communication to direct the managers and their subordinates. This is suitable in order to tackle such situations where the employees have less knowledge or have no sense of direction and close supervision is required. According to the present condition, Gerstner should restructure it as a flat organization. This will promote team spirit and better flow of communication among the employees. Change in the organizational culture: The culture of IBM is characterized with low tolera nce for change by the involvement of the higher authorities. The degree of formality is high and there are boundaries to separate the top from the ground. Thus, new activities and processes will be very difficult to implement if these characteristics don’t mesh with the culture. Gerstner must use a collective approach to define the ‘shared meaning or purpose’

Jose Rizal Essay Example for Free

Jose Rizal Essay As all Filipinos very well know Jose Rizal has written many books like Noli Me Tangere and El Filibusterismo to expose the hardship Filipinos are experiencing during the Spanish Time without fearing for what would happen to his life because of this. He was even exiled in Dapitan because of his writing and during this time he did not stop helping and even taught the villagers there the importance of education and as a doctor cured those who are sick. His intentions were clear, the willingness to help is always there. I think this is the first step in showing the Fiipinos his intention of helping our fellow Filipinos to build a nation. Our Forefathers became aware of the abuses being done in our country because of what Rizal had written therefore awakening the Filipinos knowledge to build a nation not under the influence of any Foreign People but a nation which should be protected and loved by its citizen. The intentions also of the Foreign Leadership that was happening in our country that time were revealed by his writing. Abuses of the soldiers, Friars and other Spanish leaders were exposed to the people and analysing such would be comparing the corruption happening even during those days. Corruption has been a root cause on why a nation suffers. Jose Rizal during his last days made thru to his intention of his love for the Nation so that it could be strong. Sacrificing his life for the Nation who during that time is so afraid and awakening the Katipunan to stand strong against Foreign Colonialism is surely an indication that this is the start of a strong Nation not afraid to face aggression and to love this country which should be governed by its people and showing his undying love by sacrificing himself just to spark its country man, therefore it is my opinion that Rizal is the spark to build a strong nation here in our Country.

An Aspects Of Discharge Planning Nursing Essay

An Aspects Of Discharge Planning Nursing Essay This assignment looks at the communication strategies to support and empower the patient living with COPD, a Long Term Condition and their Significant Others when planning their discharge from hospital. This is based on Mr Smiths scenario, a 78 years old man who suffers from advanced chronic obstructive airways disease. It will open with the definition of the keywords of the assignment. It will examine the characteristics of COPD at end of stage in the first section, because this is what Mr Smith suffers from and will therefore determine the discharge package of care to be used for him. The second section will look at the discharge plan and the team to be involved in the discharge process and their role. Finally it will look at the importance of communication when planning discharge and the communication strategies to be utilised for Mr Smith. As a matter of fact, Mr Smith suffers from COPD, which describes the obstruction of airflow caused by chronic bronchitis, emphysema, or both. It is called chronic because it is persistent, and pulmonary because it affects lungs. Bronchitisis about the inflammation of the airways of the lung, while emphysema is the damage which affects the smaller airways and air sacs of the lungs. He has suffered from serious exacerbations as his conditions has been worsening beyond normal day-to-day variations and is acute, with symptoms such as worsening breathlessness,  cough, increased sputum coloured production. He is now classed as having end of stage COPD. Even though there is no accepted definition for end of stage COPD (Siafakas, 2006), the term end of stage gives the idea of the last step in the course of a progressive disease. NICE (2010) classifies COPD into four stages, Mild (stage I), moderate (stage 2), severe (stage 3) and very severe (stage 4). According to Leader (2012), end stage COPD refers to last stages of the disease. According to Global Initiative for Chronic  Obstructive Lung Disease  (2010), very severe COPD would have the following chronic symptoms: cough with a lot of mucus, severe breathlessness, loss of weight, skin colour becoming blue, edema attacking the legs and feet, Life-threatening COPD flare-ups and Lung malfunction. At this point, it should be kept in mind that Mr Smith is the first person to be involved in this discharge planning as his preferences must be considered in the process. He has to be empowered to take responsibility of his own care. It is part of the NMC (2008) policy that nurses have to listen to people in their care and respond to their needs and preferences, and get informed consent if required. Mr Smiths family members should also be involved as they are the ones to be with him at home. They can inform the discharger of their availability, willingness, strength and limitations. Involving patients and carers in the discharge planning process is actually one of the requirements of the Department of Health (2010). The discharge planning will therefore start with an assessment through spirometry tests of Mr Smiths condition looking into his complete medical history. The care providers should find out how much air Mr Smiths lungs can blow in and out. It is known that Mr Smith was previously admitted to the hospital for exacerbations. This means that a serious assessment of his respiration system should be done; with a look at the level of dyspnea. The discharge is based on his request, which means that he should be involved in the process. The condition of Mr Smiths daily activity can be thought to be difficult, because his medical history shows that his condition worsened and his house had to be amended to accommodate his needs, and that he now lives in his front room downstairs and has access to the toilet down stairs as well his kitchen/dining area. This means that Mr Smiths coping skills are very limited. Mr Smith should also be assessed for cardio vascular and other chest diseases and psychological effects caused by COPD. Mr Smith therefore appears to have functional problems as his exertion is very limited which affects his activity of daily living. So his discharge planning should include assessment of functional abilities to determine his ability to be independent in the future and the possibility of exercising. This assessment will help to determine whether he needs treatment for pulmonary rehabilitation and how strong and flexible he can be. This helps to assign the right job to physiotherapists. Several interventions have to be done in order to reduce risk factors (NICE, 2010). Donna and Goodridge (2006) has described a number of symptom burden for end of stage COPD patients: dyspnea, breathlessness with discomfort; burden of fatigue and sleep disturbances, which has impact on functional limitations of daily activities such as self care, household chores, and leisure activities. (Elkington et al 2005); feeling of social isolation and loneliness, depression and anxiety, (Lacasse, 2001), panic, fear, and frustration. Tranmer et al (2004) goes a step further to add feelings of worry, sadness, nervousness, irritability, and concentration difficulty. Finally the needs of the patients family should be taken into consideration, because they are the people to stay with the patient at home, and are therefore the patients advocates, companions, personal caregivers, and surrogate decision-makers (Selecky, 2005) Given the services to be involved in Mr Smiths discharge planning, one can correctly identify the process as a complex discharge planning as it involves multidisciplinary care planning and ongoing care. Actually, this discharge plan calls for a multidisciplinary team of professionals as suggested in NICE (2007). Even though the patient remains under the care of the hospital consultants while making the GP aware of the home care, this team of professionals will work with referrals coming from secondary care in order to care for Mr Smith at home. A respiratory nurse specialist will set and implement the care in order to improve Mr Smiths respiration. This will help to reduce any anxiety and fear. The in-reach nurse will educate, support and advise the different parties mainly patients, his relatives and staff and assess the various devices to be used as well as organise the followup and other referrals to competent departments and services (spirometry, chest checkup à ¢Ã¢â€š ¬Ã‚ ¦). Physiotherapists will help with exacerbation at home to clear secretions and provide chest physiotherapy at home as well as advise the patient on breathing pattern and exercises that might help Mr Smiths mobility problems. However a proper training is required for nurses, because there appears to be a limitation in their knowledge and the way to deal with end of stage COPD patients. (Disler and Jones, 2010) The palliative care for Mr Smith should be based on the above symptoms associated with advanced COPD. Oxygen therapy will be needed, because COPD patients usually become hypoxaemia with the progression of the diseases. This is not a curative treatment, but it helps relieve the symptoms of breathlessness. However it has been observed that caution should be taken for the respiratory drive not to be suppressed by a lack of control. Here one has to distinguish between long term oxygen therapy which takes around 15 hours a day and short term therapy for other patients.   Given that Mr Smith has suffered from serious exacerbation, there is a need for Oxygen therapy, and a respiratory specialist should be assigned to control the use of oxygen. Since Mr Smith will be going home, and his need of oxygen is great an oxygen concentrator with a back up supply of oxygen cylinder could be a better alternative. A proper training for its use must be given to his careers. There would also be a need to include steroid tablets such as prednisolone in his treatment in order to reduce the extra inflammation in the airways. This can be taken once a day for 5 to 14 days. Dyspnea can be treated with the use of opioids which improves breathlessness. (Jennings et al, 2002) A 20mg dose of oral morphine a day also would be helpful (Abernethy et al, 2003). Airway Clearance Devices can also be prescribed in case Mr Smith has problems to clear secretions and mucus. High-frequency chest wall oscillation, or a  ¬Ã¢â‚¬Å¡utter valve can be used with a positive expiratory pressure of about 6-20 cm H2 O (Ambrosino et al, 1995). Mr Smith should also be considered to receive treatment for psychological effects, as these have been observed in patients with advanced COPD because of the poor quality of life. Patients suffers from anxiety and depression due to dyspnoea (Bailey 2004), and this is said to be in the proportion of up to 90 %. (Kunik et al 2005; Norwood 2006). In this case, consideration would be given to antidepressants such as benzodiazepines, paroxetine and sertraline which have proven effective for anxiety and depression (Lacasse et al 2004). As NICE (2010) recommends, this treatment should be supplemented by spending time with the patient to explain why all this is happening and how it can be treated. This calls for the importance of good communication. A check up is also necessary to find out if Mr Smith is coughing, in which case Morphine and codeine could be prescribed. COPD patients also feel pain in the chest, which can have a musculoskeletal or pleuropulmonary origin (Leach 2005), in which case some analgesic drugs proposed by the WHO, can be used, mainly non opioids such as paracetamol and NSAIDs; weak opioids such as codeine and tramadol and strong opioids. But in case of infections, consideration should be given to antibiotics. At this point, Mr Smith and his family should be educated in the way medications should be taken to avoid nonadherence to the medical plan. By Adherence, one should understand an active, voluntary, and collaborative involvement of the patient in a mutually acceptable course of behavior to produce a therapeutic result. (Delamater, 2006). This calls for a clear understanding by Mr Smith of his condition (Johnson G, et al, 2005) and fitting the medication regime to his daily routine (Ryan and Wagner, 2003). This can be done if there is good communication. Communication should be understood as a process of conveying information and thoughts between different people, using written or spoken language and body language. Several scholars have found that communication is paramount to deliver good healthcare (Buckley, 2008), because both the patient and the healthcare provider enter into an emotional relationship. (Wittenberg-Lyles et al., 2008). It has also been observed that patients have a great need of information about their condition and that inadequacy of communication in healthcare would prevent good provision of care for people at the end of life. (Curtis et al, 2005). Actually while planning for communication, one can also include Advance Directives in the form of living will or proxy while Mr Smith is still stable in order for him to have a voice in his last wishes. Communication should be part of all those concerned with the discharge planning for a better understanding of who would be doing what, and this meets the NMC (2008) requirement to share information with colleagues so working as a team The nurse has therefore to avoid to create a communication gap with the patient, and other professionals, or say any misunderstanding in what they are talking about. It should be kept in mind that open communication is likely to empower the patient to have more hope and so dispel any fear they have (Davidson and Simpson, 2006). With such a view in mind, communication with the patient would help to share hope and prepare for death, or in Back et al (2003)s terms to hope for the best and prepare for the worst, and discussion of questions related to worries, concerns for the future, hope (Braun et al 2007) as well as information related to the outcomes of different treatments with survival chances given with honesty (Fried et al 2002) Empathy should be among the strategies while interacting with the patient, and the nurse has to devote more time to listen to the patient. (Edwards et al, 2006). Actually nurses need more training in the field of communication for patients at end of stage as correctly mentioned by Davidson et al, 2002. To conclude, it can be said that Mr Smiths discharge plan is a complex plan with a multidisciplinary professionals involved. The plan starts with an assessment of Mr Smith condition and moves to focus on providing education and reinforcement of the medical plan. The medical plan includes pharmacological details describing medications intended to alleviate Mr Smiths symptoms of severe COPD, as well as non- pharmacological ones related to the devices to use and control of adherence and coping skills of Mr Smith. The pharmacological part should include medication to do with COPD and the psychological effects produced. A nutritional assessment is also necessary. Among the treatment, aspects of pulmonary rehabilitation, exercising, community resources should be included. Communication should be a key issue not only between the professionals and mr Smith, but also between the professionals themselves for the good of the patient. All these aspects call for a better training for nurses, as a t present literature reveals that nurses express limited confidence in their knowledge and how to deal with aptients at end of stage COPD.

Personal Behavior Modification Essay -- Psychology

  Ã‚  Ã‚  Ã‚  Ã‚  Water makes up 75% of human body. It is the most important ingredient in our bodies. Today many people ignore drinking water and concentrate more into the carbonated drinks. One of the main reasons I would think people drink more carbonated drinks (such as sodas and sport drinks) is because of the way a company hype up their products and use their marketing strategies to influence people into buying them. Many benefits come out of drinking water. First, it quenches one’s thirst much better than any carbonated drinks. Second, it keeps one’s skin clear and healthy looking. In addition, it protects the human body from several diseases. Many people choose drinking sodas and sports drinks than water because water does not have much of a taste and carbonated drinks are flavored and tasteful. I guess I am one of those people who has being caught on to the hype of the soda companies. I do not really drink much water I would say I barely drink two cups a day, but I know the how good water is for my body. So I am modifying my behavior by adding more water to my diet. Target Goal-   Ã‚  Ã‚  Ã‚  Ã‚  I have being drinking a lot of sodas and sport drinks, and maybe barely two cups a day of water. I guess I am one of those people who care more about the taste then its contents but I have to change to have a longer lasting health. I know the advantages and benefits of water so I am going to reduce drinking carbonated drinks and concentrate more on drinking water. One of the benefits I see that comes out of drinking water is I will be saving a lot of money on sodas and sport drinks. But the main reason to drink water would be to achieve good and better health. Design-   Ã‚  Ã‚  Ã‚  Ã‚  I drink around one cup of water everyday. Therefore, I will start my baseline recording from drinking a cup a day. I am going to start my first week off with drinking 2-3 cups a day for 5 days a week. My overall goal is to drink 10 cups of water per day for 5 days a week by end of this assignment. I decided to use the changing-criterion design for the modification to drink more water. In this design, I am going to increase my criterion by adding 2 drinks to the previous week for 5 days week every week. The first week I will start out with drinking 2 cups per day for 5 days a week. And then finally the 5th week end up at 10 cups for 5 days a week. My detailed criteria of the treatment phase are going to... ...th 10 cups for 5 days a week.   Ã‚  Ã‚  Ã‚  Ã‚  The fifth week rolls around with 10 cups a day for 5 days week. I wasn’t really sure about this week but I also wasn’t about to give it up. I planned out the next 5 days so I finish my criteria of 10 cups a day. I would carry the bottle around with me and keep track of how many cups I was going through. I started doing that Sunday and I did it till Thursday. I made it by drinking 10 cups a day for 5 days a week. I am not sure if I will be able to keep pace with the way I did for the previous weeks. But I am sure that I will be drinking a lot of water then before. Conclusion-   Ã‚  Ã‚  Ã‚  Ã‚  I made my goal of drinking 10 cups a day for 5 days a week. It felt good to have set my mind on something and actually accomplish it. I felt challenged and disciplined, which were sometimes difficult but good to have. I hope to keep up with this program and drink some more water. I don’t know if I will have as much water consumption as I did during the project but I sure will be drinking more water than I used to before this program. I had 156 cups of water within these 5 weeks of program. I am glad I did this project and have a great feeling of accomplishment.

Monkeys :: essays research papers

There are at least 145 living species of the suborder Anthropoidea . Over 90% of them are monkeys. The remaining species are apes and humans. The anthropoids (members of the suborder Anthropoidea) have been the most successful primates in populating the earth. They are generally larger, more intelligent, and have more highly developed eyes than the prosimians. There are two distinct infraorders of Anthropoidea that have been evolving independent of each other for at least 30,000,000 years. They are the Platyrrhini (New World monkeys) and the Catarrhini (Old World monkeys, apes, and humans). These two diverse groups of species can be distinguished from each other most easily based on the form of their noses and by the number of specific types of teeth. The platyrrhine nose (on the left below) is relatively flat with somewhat sideways projecting nostrils separated by a wide septum. In contrast, the catarrhine nose (on the right below) has more downward projecting nostrils separated by a small septum. Nose comparison of an emperor tamarin (left) and a Celebes black macaque (right) All primates have essentially the same kinds of specialized mammalian teeth adapted to eating a wide variety of foods. Beginning at the front, each quadrant of the mouth has 2 incisors, 1 canine, and varying numbers of premolars and molars. The incisors are used like scissors for nipping off pieces of food. The pointed canines are for piercing and tearing. The premolars and molars, with their cusps, are used to grind and smash food. In platyrrhine species, there are 3 premolars and 2 or 3 molars. This results in a dental formula of 2.1.3.2 or 2.1.3.3. In contrast, all of the catarrhines have 2 premolars and 3 molars, making a dental formula of 2.1.2.3. The chimpanzee shown below is an Old World anthropoid species and, therefore, has a catarrhine dental formula. Catarrhine 2.1.2.3 dental formula (common chimpanzee) All Old World monkeys, apes, and humans share this 2.1.2.3 dental formula. This not only sets us apart from New World monkeys and prosimians, but it also reflects the evolutionary closeness of the Old World anthropoid species. By comparison, the general placental mammal dental formula is 3.1.4.3. Patas monkeys in an African grassland environment In addition to these differences, New World monkeys are almost exclusively arboreal and most of them are smaller than Old World monkey species. Some Old World monkeys and apes are semi-terrestrial. If you see a group of monkeys casually walking around in a grassland environment (like those shown on the right), you can be sure that they are from the Old World.

effects of television on children :: essays research papers

THE FOLLOWING DESCRIBES THE TERMS ON WHICH EBAY OFFERS YOU ACCESS TO OUR SERVICES. Welcome to eBay Inc.'s User Agreement. This Agreement describes the terms and conditions applicable to your use of our services at http://www.ebay.com and our general principles of our International affiliates. If you have any questions, please refer to our User Agreement Frequently Asked Questions at (http://pages.ebay.com/help/basics/f-agreement.html) or our User Agreement Revision Frequently Asked Questions at (http://pages.ebay.com/help/basics/uarevision1-faq.html). We may amend this Agreement at any time by posting the amended terms on our site. Except as stated below, all amended terms shall automatically be effective 30 days after we initially post them on our site. This Agreement may not be otherwise amended except in writing signed by you and eBay Inc. This agreement is effective on March 21st, 2001 for new registering users, and is otherwise effective on May 15th, 2001 for all users registered prior to March 21st, 2001. 1. Membership Eligibility. Our services are available only to individuals who can form legally binding contracts under applicable law. Without limiting the foregoing, our services are not available to minors or to temporarily or indefinitely suspended eBay members. If you do not qualify, please do not use our services. Further, your eBay account (including feedback) and User Id may not be transferred or sold to another party. 2. Fees and Services. Joining and bidding on items at eBay is free. Our Fees and Credits Policy is available (at http://pages.ebay.com/help/sellerguide/selling-fees.html) and is incorporated by reference. We may change our Fees and Credits Policy and the fees for our services from time to time. Our changes to the policy are effective after we provide you with at least fourteen (14) days' notice of the changes by posting the changes on the announcements board. However, we may choose to temporarily change our Fees and Credits Policy and the fees for our services for promotional events (for example, free listing days) and such changes are effective when we post the temporary promotional event on the announcements board. When you list an item you have an opportunity to review and accept the fees that you will be charged for the use of our listing services. We may in our sole discretion change some or all of our services at any time. In the event we introduce a new service, the fees for that service are effect ive at the launch of the service. Unless otherwise stated, all fees are quoted in U. effects of television on children :: essays research papers THE FOLLOWING DESCRIBES THE TERMS ON WHICH EBAY OFFERS YOU ACCESS TO OUR SERVICES. Welcome to eBay Inc.'s User Agreement. This Agreement describes the terms and conditions applicable to your use of our services at http://www.ebay.com and our general principles of our International affiliates. If you have any questions, please refer to our User Agreement Frequently Asked Questions at (http://pages.ebay.com/help/basics/f-agreement.html) or our User Agreement Revision Frequently Asked Questions at (http://pages.ebay.com/help/basics/uarevision1-faq.html). We may amend this Agreement at any time by posting the amended terms on our site. Except as stated below, all amended terms shall automatically be effective 30 days after we initially post them on our site. This Agreement may not be otherwise amended except in writing signed by you and eBay Inc. This agreement is effective on March 21st, 2001 for new registering users, and is otherwise effective on May 15th, 2001 for all users registered prior to March 21st, 2001. 1. Membership Eligibility. Our services are available only to individuals who can form legally binding contracts under applicable law. Without limiting the foregoing, our services are not available to minors or to temporarily or indefinitely suspended eBay members. If you do not qualify, please do not use our services. Further, your eBay account (including feedback) and User Id may not be transferred or sold to another party. 2. Fees and Services. Joining and bidding on items at eBay is free. Our Fees and Credits Policy is available (at http://pages.ebay.com/help/sellerguide/selling-fees.html) and is incorporated by reference. We may change our Fees and Credits Policy and the fees for our services from time to time. Our changes to the policy are effective after we provide you with at least fourteen (14) days' notice of the changes by posting the changes on the announcements board. However, we may choose to temporarily change our Fees and Credits Policy and the fees for our services for promotional events (for example, free listing days) and such changes are effective when we post the temporary promotional event on the announcements board. When you list an item you have an opportunity to review and accept the fees that you will be charged for the use of our listing services. We may in our sole discretion change some or all of our services at any time. In the event we introduce a new service, the fees for that service are effect ive at the launch of the service. Unless otherwise stated, all fees are quoted in U.

In Of Mice and Men Steinbeck presents a totally pessimistic view of life where dreams offer the only escape? Essay

‘Guys like us that work on ranches are the loneliest guys in the world†¦with us it ain’t like that†¦because I got you to look after me, and you got me to look after you’. Perhaps of Mice and Men can be perceived as a totally pessimistic reflection of what life in 1930s America was like, but through the extraordinary relationship between George and Lennie and the natural dignity of Slim, a balance between the good and the bad, the happy and the unhappy is achieved. The parent-child relationship shared between George and Lennie throughout the novel is certainly a good thing. From the start of the novel, we see George as a responsible character, a parent substitute to Lennie, whose loyalty seems more through kindness than a sense of duty. He reminds Lennie that ‘(his) aunt Clara would like (him) running off by (himself)’ and even when he is severely provoked by Lennie to speak harshly to him, he soon feels guilty and apologises: ‘I been mean, ain’t I?’. Lennie, on the other hand, acts like a child, unaware of the hardships he and George face throughout the novel. He pleads with George to let him keep the rats he finds and needs George to repeat to him words and phrases so that he can remember them: ‘ â€Å"Lennie†¦you remember what I told you?† Lennie raised his elbow and his face contorted with thought’. Yet although George is Lennie’s ‘opposite’, he continues to care for him throughout the novel, even at the end when he chooses to end Lennie life himself rather than watch him suffer under the wrath of Curley; Lennie dies at the hand of the man he trusts, still believing in his dream, painlessly, happy and free: ‘Lennie jarred, and then settled slowly forward to the sand, and he lay without quivering’. But perhaps it is this dream that makes this novel seem so pessimistic: it is what seemingly keeps them together yet at the end it is shattered, and with it, George and Lennie’s friendship comes to a shocking end. The dream is of a very small farm, ‘ a little place’, which they own themselves, a dream of working for themselves and of being the ones in charge: ‘If we don’t like a guy we can say: â€Å"Get the hell out,† and by God he’s got to do it’. It is powerful enough to draw in Candy and, temporally, even the cynical Crooks. Yet although this dream offers an escape from reality and even when the hope of freedom seemed possible, it is shattered and George is left with no other option but to shoot his one and only ally in the struggle against a society which finds it difficult to imagine than one can have a friend to share his fears and sorrows with: ‘†¦I never see one guy take so much trouble for another†¦Ã¢â‚¬â „¢ Perhaps Lennie’s death is down to fate and destiny, the fact that neither he nor George had any control over their lives, as reflected by Slim’s tender words at the end of the novel, ‘You hadda George. I swear you hadda’, or maybe it is in fact down to the rootless American society of the 1930s. So to conclude, although George and Lennie’s friendship and Slim’s natural dignity are two good things, Lennie’s death and the collapse of the dream he and George believed in at the end of the novel leads one to feel that, during the Depression, freedom and success were perhaps impossible to achieve. The ‘American Dream’, the key to American psychology, stated that great personal success could be gained by hard work and private success. Yet in truth many were not allowed to achieve this success. Such groups included itinerant workers and Black people who, in this novel, are represented by Crooks, a character openly referred to as ‘nigger’, which exemplifies the casual racism directed towards him by the others and although the ranch hands do not set out to insult him deliberately, the use of the term ‘nigger’ signals to us that black men like Crooks were constantly degraded both verbally and physically by whites. The story’s heart-rending conclusion leads one to realise that for most migrant workers, the reality of their social situation means that the ‘American Dream’ cannot be realised. This truth is reflected by the famous trial of Nicola Sacco and Bartolomeo Vanzetti, both Italian immigrants who realised the true force of society’s bias in the 1920s. Sacco and Vanzetti were convicted of the murder of a paymaster and his guard and the robbery of $15,776 from the Slater and Morrill Shoe factory and were later executed for their crimes. From the evidence and the obvious biased feelings toward immigrants, the case became one where their culture was on trial as opposed to their actions and thus they were bound to be found guilty. Instead of upholding the sacred judicial process cemented in the United States Constitution, the conviction of Sacco and Vanzetti resulted from the prejudice and discrimination of ‘old-stock’ Americans in the 1920’s. For Sacco and Vanzetti, their time was not an age of reason in American history. As â€Å"both were guilty and proudly so—- of a cultural crime†: â€Å"†¦My conviction is that I have suffered for things I am guilty of. I am suffering because I am a radical and indeed I am a radical; I have suffered because I was an Italian, and indeed I am an Italian; I have suffered more for my family and for my beloved than for myself; but I am so convinced to be right that if you could execute me two times, and if I could be reborn two other times, I would live again to do what I have done already.†

Brita Marketing

Contents Introduction1 Background1 Situational Analysis1 P. E. S. T. L. E Analysis2 S. W. O. T Analysis3 Porter Five Forces Analysis3 STP Analysis4 Possible Options Available5 Do nothing5 Manage decline5 Develop and implement a marketing strategy for growth5 Short term – Expand existing market5 Long term – Increase Market Share6 Conclusion6 Introduction This document represents The i-Fusions Consultant’s Report on BRITA. The company’s current business situation is analysed and various options for action considered.The report aims to identify a clear marketing strategy for Brita in order to address the current issues facing the company the associated falling sales. The report is broadly comprised of three main sections: 1. Background 2. Situational Analysis 3. Options open to Brita 4. Recommended Strategy Background Brita, after an extended period of success and dominance in the filtered water market is facing increasing competition, new market entrants and falling sales. After various failed initiatives to reverse the resultant decline, the company is seeking a new strategy that will restore double-digit growth.History In terms of product history, Brita has been very successful with 2 key water filtration products, Pitchers and Faucet Mounted filters. On launching the filtration pitchers, initial efforts to build awareness and create a market were successful, teaching consumers the benefits of filtered water and creating awareness. Subsequent efforts to develop and broaden the market based on taste were also successful (Tap water Transformed campaign). Brita was the market leader for many years and defended that market share successfully for some time.However, the market is now made up of more than 70 competitors and more recent strategies are failing to deliver growth and profits and Brita sales are now actually falling. Situational Analysis The documentation provided can assist in identifying various problems. The key business issu es identified by i-Fusions are: * Brita failed to recognise and correctly identify the competitive market they are in * Brita were too slow to innovate and more agile competitors have entered the market and taken share * The company reaction has been overly product-focused Brita has considered and/or launched various reactive advertising campaigns based on competitor action, rather than considering a holistic marketing strategy built on market analysis. * Brita’s organisational structure is top-heavy with multiple reporting lines and no clear chain of responsibility. The result is a lack of clarity as everyone is responsible yet nobody is responsible. * The net result of all of the above is that Brita sales are falling. P. E. S. T. L. E Analysis Political: There are no significant external political issues affecting Brita’s business.Economical: The Economy during 1980s & 1990s showed no indications of recession and the emergence of the Internet and the evolution of the global economy generated unprecedented economic prosperity in the United States that lifted consumer purchasing power to better standards. The mid-2000’s marked the end of this boom cycle and the economy is starting to contract. Social: The primary social trends in the late 1980s and 1990s, as faced by Brita were: * People shifting towards a more healthy lifestyle * Workers working longer hours to gain more salary Shift of workforce from Agriculture to Industry & IT Sectors Technology: The beginning of the 1990’s marked the beginning of the Internet revolution and this has affected people’s lives and lifestyles significantly. The impact on business is that communications are faster and customer expectations are for a more personalised approach (e,g, Emails, Mobile Phones etc). Legal: During 1980s & 1990s, Public Water Hygiene laws & regulations were not enforced effectively to prevent water-borne diseases outbreaks that occurred during that period of time.Durin g the 12 year period (1991 – 2002), Public Water contamination outbreaks came from community & non-community water supply (78%) compared to 22% from private/individual water supply systems as report by the â€Å"Journal of Water and Health† published in 2006 Environmental: During the late 1980s and 1990’s, Environment Friendly organisations & NGOs (such as Greenpeace) were not creating an influential awareness of drinking water health issues. As a result, people were not possessing self-awareness of dangers contributing to drinking impure & contaminated water. Porter Five Forces AnalysisRivalry: The market is very competitive and the threat of competition is high. Many companies are present and they are more successful than Brita. It seems to appear a rivalry both in terms of product and location Barriers to Entry: The entry barriers in the market are relatively low, making it easy to access. However, as the market is saturated it could be unlikely for new compa nies to decide to start new enterprises in this field. Threat of substitutes: This represents one of the main threats for Brita. Both tap water and soft drinks are potential substitutes for the product that Brita offers.Supplier power: The suppliers do not play a major role for Brita growth. The product offered is relatively simple and its components are easy to procure. Buyer power: The consumers have a high decision power which can drastically affect the performances of Brita. Depending what type of drink they decide to consume (filtered water, tap water or soft drinks), the sales will increase or decrease. The Five Forces analysis tool highlights that Brita has to focus its attention on what consumers want in order to achieve success (appendix A ).The product is neither significantly unique nor essential to ensure success on its own and taken in the context of a large number of substitutes, consumers therefore hold significant purchasing power. Simultaneously, Brita has to take i n consideration the highly competitive nature of the market. If Brita does not update its product benefits, and then position themselves in such a way that they offers customers a unique benefit vis-a-vis competitors, it is likely further lose market share. Therefore, customers and matching their lifestyle choices should be the focal point of Brita strategy if double growth has to be gained.S. W. O. T Analysis STP Analysis Segmentation Using Behavioural Segmentation, i-Fusions have considered 6 predominant market segments. See Appendix B and C Tap Traditionalists: Slow to change, like the convenience and cheapness of tap water. Weary Tap Users: Low involvement in their water drinking decisions. Like tap water and unlikely to change. They are also the lowest consumers of total water per day. Principled Filter Fans: High involvement in their water consumption decisions and believe filtered water is more healthy.Affluent Fridge Fans: Highly involved in their water consumption decisions and associate water with health and weight control. Assertive Self Improvers: Highly involved in their water consumption decisions and drinks a lot of water for health. This group has the highest overall daily intake of water and drinks most of their water at home. Bottled Water Indulgers: Highly involved in their water consumption decisions and use bottled water as a reward for effort. They are highly attached to bottled water. Of the 6 categories of consumers, 3 have been pointed as the target market – PFF, ASI and AFF.Target Market Analysis In terms of water consumption patterns, tap water is still the most utilised (35. 4%) with filtered water also popular (33. 3%). Bottled water is increasingly popular and currently holds 21. 7% of the market. See Appendix D The main perceived issues customers have with Tap Water are Quality and Portability. Most consumers believe that using water filters improves the taste of the water  and using fridge filters makes it more convenie nt to consume filtered water. Out of a total of 59. 6% people owning the Pitcher Filter system, 50. % own the Brita product standing higher in comparison to the PuR Product. Brita faces some perception challenges as the Faucet Mount and Pitcher do not currently have any stand out features for customers and the Filtering Pitcher is seen as time-consuming and less simple when compared to Bottled water. In terms of good flavour of the water, 77% consumers support BW whereas only 32% support Pitchers. In terms of pureness, 63% consumers support BW and 44% consumers support Pitchers. Positioning Analysis Brita has strong brand recognition and is currently viewed in the key segments as a healthy water option.There is a loyal customer base dedicated to filtered water which represents a growth opportunity if Brita can meet the changing consumer needs. i-Fusions would therefore recommend that Brita builds on this brand strength with a marketing strategy that highlights health and wellness an d sustainability and believes that Brita has strong advantages over its competition to fulfil these targets. Possible Options Available Brita faces a difficult market and there are three broad business options they can consider. 1. Do nothing 2. Manage decline 3.Develop and implement a marketing strategy for growth Do nothing i-Fusions recognise that occasionally it may be acceptable for firms to take a â€Å"wait and see† approach† to their business but we do not recommend this as a course of action to Brita. The risk of inaction is too great in a market with such high competition and falling market share. Brita’s cautious approach to date is reflected in their current situation. Manage decline Brita could continue with their current emphasis on pitchers and faucets and manage decline – cutting costs aggressively as sales fall.It is the view of i-Fusions that, given the high number of competing brands, there is a risk that adopting any low cost/low price strategy would merely lead to a race to the bottom. In any case, Brita is unlikely to be able to undercut its smaller, more nimble rivals due to its size and structure. Additionally, this strategy does not fit with the stated requirement for double-digit growth. However, the current product mix and their current specification are in the mature stage of the product life-cycle so Brita needs to seek ways to add value to maintain current sales and to consider new products to drive growth.Our recommendations are therefore predicated on the value that the brand has in the eyes of its customers and to leverage the reputation for quality that the company has built up. Develop and implement a marketing strategy for growth The advice of i-Fusions is for Brita to follow a growth strategy, focused on meeting the needs of key identified market segments with clear product offers, consistent messaging, via the optimal distribution channels and at the appropriate price. Short term – Expand existing marketProduct: Existing users – Brita should aggressively target existing filtered water users (Principled Filter Fans and Assertive Self Improvers) with Pitchers and Faucets with improved ability to remove impurities and taste. Brita should therefore focus R&D effort on improving the purity capability of its filters, reinforcing the key brand messages of health and purity. Price: Maintain existing pricing strategy Place: Brita should continue with the mass distribution strategy as changes in the past have quickly translated in lost sales.Promotion: Find new uses – Brita can create new uses of existing products through promotion of additional activites such as using filtered water for cooking, an activity that is important to key segments Strong single brand messaging around Health/Purity/Sustainability using a mix of targeted TV and radio, social media, lifestyle magazines (home, food, well-being), demonstrations and tasting instore and at gyms/yoga-chains et c Brita is in a position to add complementary messaging around its green/sustainable credentials, which fits with target segment values and has the additional benefit of reaching other segments in the water consumption market. Long term – Increase Market Share Product: Change product mix in the longer term. Brita should look at expanding its product mix to better meet the behaviour patterns of its identified segments.For example, developing a filter for fridge water dispensers is highly advisable. Form alliances: i-Fusions strongly recommend that Brita forms strategic alliances with quality white goods manufacturers in order to jointly develop a product that meets the needs of the key market segments identified. It is recommended that quality brands are identified and targeted in order to maintain Brita’s brand image and support the growth strategy. Additional alliances with yoga-chains/gyms for joint marketing opportunities should also be explored. Finally, alliances with home-builders/plumbing providers was considered as an option but i-Fusions do not recommend this for Brita as it is effectively a new and very different market.Price: Reduce costs: Information on reducing overall capital costs is scarce but spend on R&D is likely to increase in the short/medium term. In terms of Fixed Costs, Brita should review its organisational structure, both to clarify reporting lines and reduce management overhead. Finally, it would make sense for Brita to have a single brand, with clear associated brand messages, managing their product lines within that brand. Promotion: New users – Brita should aggressively target consumers in the Affluent Fridge Followers category, given the high consumption of water at home and their fit with the key Brita health messages. Maintain green credentials with targeted messaging.Place: Brita should continue with the mass distribution strategy as changes in the past have quickly translated in lost sales. People: Brita should implement clearer communication channels with clearly identified lines of authority. Conclusion On analysing the information available i-Fusions believe that Brita needs to refocus its attention on the market, using short and long term strategies that target appropriate segments with specific products, messaging and distribution channels to best meet their requirements, aspirations and life-styles. We believe that the marketing strategy recommended will assist in driving double-digit top line growth.

Models For Food Security In India Environmental Sciences Essay

88. By the twelvemonth 2020, India is expected to emerge as one of the four major powers in the universe, harmonizing to a survey prepared by the World Bank. Even so, India will non be able to do much headroom and advancement on the nutrient security forepart without showing in cardinal alterations in its agribusiness. It is hence, imperative that the bing patterns in agribusiness undergo cardinal alterations. This is of import as more than two-thirds of the population still depend on agribusiness. The â€Å" green revolution † is easy petering out and even if our nutrient production witnesses a quadruple rise, there will be many kids who will still endure nutrition lack and deficiency of equal nutrient. Harmonizing to a survey by Prof. Anatoly Kratiger of Cornell University, India ‘s foodgrains end product will hold to more than double from the present degrees in order to feed the following two coevalss. In this context, it is indispensable that our husbandmans are read y to run into the challenge. 89. It was clear even during 1966-1968 that unless husbandmans adopt environmentally sound engineerings like incorporate alimentary supply, integrated pest direction and scientific H2O direction at that place will be jobs in the long-run sustainability of production. Hence Mr Swaminathanan made the undermentioned statement in his talk at the Indian Science Congress held in Varanasi in January 1968[ 1 ]: – â€Å" Exploitative agribusiness offers great dangers if carried out with merely an immediate net income or production motivation. The emerging exploitatory farming – community in India should go cognizant of this. Intensive cultivation of land without preservation of dirt birthrate and dirt construction would take, finally, to the jumping up of comeuppances. Irrigation without agreement for drainage would ensue in dirts acquiring alkaline or saline. Indiscriminate usage of pesticides, antifungals and weedkillers could do inauspicious alterations in biological balance every bit good as lead to an addition in the incidence of malignant neoplastic disease and other diseases, through the toxic residues present in the grains or other comestible parts. Unscientific tapping of belowground H2O will take to the rapid exhaustion of this fantastic capital resource left to us through ages of natural agriculture. The rapid replacing of legion locally adapted assortments with one or two h igh-yielding strains in big immediate countries would ensue in the spread of serious diseases capable of pass overing out full harvests, as happened prior to the Irish murphy dearth of 1854 and the Bengal rice dearth in 1942. Therefore, the induction of exploitatory agribusiness without a proper apprehension of the assorted effects of every one of the alterations introduced into traditional agribusiness, and without first constructing up a proper scientific and developing base to prolong it, may merely take us, in the long tally, into an epoch of agricultural catastrophe instead than one of agricultural prosperity. † 90. In India, a bulk of husbandmans have little retentions and are vulnerable to the vagaries of nature like drouth and inundations. Against such a background, there is a demand to do particular attempt to increase productiveness. Since India is diverse state with changing landscape & A ; environmental forms, the technological solutions for its agribusiness will change consequently. To accomplish enduring autonomy at the national and family degrees, enterprises must be founded on the rules of economic feasibleness, equity, wide engagement, and the sustainable usage of natural resources. 91. The publicity of ecotechnology development and airing, the effectual acceptance of incorporate systems of cistron and natural resources direction and the effectual harnessing of information engineerings should go indispensable elements of the â€Å" scientific discipline and engineering for basic human demands † motion in India. 92. To sum up, there is no clip to loosen up on the nutrient production forepart. It is obvious that we have to bring forth more, but produce it in a mode that there is no inauspicious environmental or societal impact. Water is likely to be a serious restraint. Hence, precedence should be given to developing and distributing efficient H2O direction techniques, including aquifer direction, waste H2O recycling and conjunctive usage of surface and rain H2O. Future agricultural production engineerings should be based on the foundation of incorporate natural resources direction. The recommendations given below should go built-in portion of Indian Agricultural development policies.RECOMMENDATIONS FOR SUSTAINABLE AGRICULTURAL DEVELOPMENT IN INDIASynergy between Public Policy and Investment93. Significant events in our agribusiness like the green revolution in wheat land rice and milk revolution owe their beginning to reciprocally reenforcing, bundles of engineering, services and public poli cies. While scientists can develop give heightening engineerings, these will non do an impact on production and productiveness without appropriate support from public policy and investing. 94. The wheat revolution commemorated in 1968 through the issue of a particular cast by Smt Indira Gandhi is a authoritative illustration of the power of a symphony attack in planing and implementing programmes which can assist in leapfrogging in the accomplishment of the coveted ends. For illustration, the husbandmans in the Indian Fertile Crescent Area consisting Punjab, Haryana and Western UP helped to increase wheat production between 1964 and 1968 by an order comparable to that achieved from the clip of Mohenjodaro, i.e. , our husbandmans increased wheat production in four old ages by a measure similar to that accomplished during the predating four thousand old ages[ 2 ]. This is a good illustration of the power of the symphonic music attack in the administration of multidimensional research and development programmes.Land Use Policy95. The demand for a rational and crystalline land usage policy is going evident from the increasing figure of struggles in relation to the acquisit ion of farm land for industrial and other non farm utilizations. Such issues should be dealt with scientifically and non merely politically or emotionally. Short-run net income should non sabotage long term nutrient security. In a preponderantly rural and agricultural state like India, agriculture is the chief beginning of work and income security. Food security with place grown nutrient is non merely of import for beef uping rural support security, but it is besides indispensable for both internal security and external sovereignty. 96. At the same clip, the unfinished sections of land reform including the distribution of ceiling excess land to assetless households should be attended to with velocity and committedness. The involvements of unregistered agriculturists, renters and tribal agriculturists will hold to be safeguarded. Wherever possible, atleast one acre of land should be provided to each landless labour household.Economic Well being and Nutrition Security of Rural Families97. Farm households in India constitute over two-thirds of the population. Since husbandmans are besides consumers, the crisp differentiation, frequently made in industrialized states between the involvements of husbandmans, and consumers, is non valid in the Indian context. Detailed analyses of the causes of nutrient insecurity in rural and urban countries have revealed that the major cause of undernutrition and malnutrition among kids, adult females and work forces is the deficiency of equal buying power to allow entree to balanced diets and clean imbibing H2O. Therefore, a three-pronged scheme as given below demands to be introduced to guarantee the economic well being and nutrition security of rural households: – ( a ) First, households possessing assets like land, farm animal or fish pools will hold to be assisted to heighten the productiveness of their resource gifts in an environmentally and economically sustainable mode. The smaller the retention, the greater is the demand for marketable excess. Hence, the upper limit has to be placed on increasing end product per units of land, H2O, foods and labors based on engineerings which are ecologically and economically sound. For this, we need more research on the development of eco-technologies based on intermixing traditional ecological prudence with frontier engineerings like information and biotechnology and infinite, atomic and renewable energy engineerings. ( B ) Second, about a 3rd of the rural population and a big proportion of adult females earn their support through pay employment. They have no assets like land or farm animal or fishpond and are besides frequently illiterate. The challenge in the instance of landless agricultural labor is heightening the economic value of their clip and labor by conveying about a paradigm displacement from unskilled to skilled work. A monolithic attempt in the country of cognition and skill authorization of the adult females and work forces representing the landless labor work force is indispensable if economic value is to be added to their clip and labor. They will hold to be enabled to take to skilled non farm employment through market-driven micro-enterprises supported by microcredit. Self-help Groups ( SHGs ) of assetless adult females and work forces will hold to be made sustainable through backward linkages to recognition and engineering and forward linkages with direction and markets. Common belongings resources will hold to be developed and managed in a mode that they can supply indispensable support systems in countries such as fresh fish and provender for stall-fed carnal farming every bit good as fuel wood. ( degree Celsius ) The 3rd group are rural craftsmans working in the secondary and third sectors of the economic system. Their accomplishments will hold to be mobilised to heighten the fight of agribusiness through value add-on to primary merchandises and variegation of support chances. The scheme for the technological upgradation of rural professions should be based on the rule of societal inclusion. 98. Therefore, the three pronged scheme consists of bettering the productiveness of land, H2O, farm animal and labor in the instance of plus having farm households, change overing unskilled agricultural labor into skilled enterprisers engaged in organizing market-driven non-farm endeavors, and heightening the accomplishments of households involved in the secondary and third sectors of the rural economic system, so that they are able to help in bettering agricultural efficiency and fight and in stoping the predominating mismatch between production and station crop engineerings.Sustainable Progresss in Small Farm Productivity99. Sustainability has to be measured in ecological, economic and equity footings. First, the ecological foundations indispensable for sustained progresss in productiveness, such as dirt, H2O, biodiversity, woods and clime are under terrible anthropogenetic force per unit areas. The human and farm animate being population back uping capacity of the ecosystem has be en exceeded in many parts of the state. The measure and quality of land H2O, which is now the dominant beginning of irrigation H2O, is fast deteriorating. Although India has over 20 per cent of the universe ‘s farm animate being population, good graze lands are practically nonexistent. Intensifying current jobs, the possibility of inauspicious alterations in precipitation, temperature and sea degree due to planetary heating and clime alteration is no longer merely a theoretical speculation. 100. Second ; in the country of farm economic sciences, resource flow to the agribusiness sector is worsening and liability of little and fringy farm households is lifting. Input signal costs are increasing, while factor productiveness is worsening. Contrary to the general feeling of agricultural prosperity in Punjab, the entire debt in the farm sector has been estimated to hold increased from Rs.5,700 crore in 1996-97 to Rs.11,133 crore in 2002-03. The mean farm debt in Punjab now exceeds a hundred thousand of rupees ( Rs.1,01,210 ) , out of which more than 40 per cent is provided by non-institutional beginnings at an involvement rate of about 24 per cent per annum. The cost-risk-return construction of agriculture is going inauspicious to over 80 million agriculture households runing little retentions, since the resource hapless households cultivating 1 to 2 hectares or less are unable to profit from the power of graduated table at both the production and station crop stages of farm ing. There is no flat playing field for them in the market and they are being exposed to competition from the capital, engineering and subsidy goaded agribusiness of industrialized states[ 3 ]. 101. Third, a engineering weariness has farther aggravated husbandman ‘s jobs, since smaller the farm the greater is the demand for sustained marketable excess, in order to hold hard currency income. Linkages between the research lab and the field have weakened and extension in services has frequently, small to widen by manner of location, clip and agriculture system specific information and advice. Good quality seeds at low-cost monetary values are in short supply and specious pesticides and biofertilisers are being sold in the absence of effectual quality control systems. Input supply is in confusion peculiarly in dry farming countries. Micronutrient lacks in the dirt every bit good as jobs associating to dirty natural philosophies are shouting for attending. Farmers have no manner of acquiring proactive advice on land usage based on meteoric and selling factors. Though it is now over 12 old ages since the WTO government started operating in agribusiness, serious efforts are yet to be made to establish in rural countries motions for Quality Literacy ( healthful and phytosanitary steps and codex alimentarius criterions of nutrient safety ) , Trade Literacy ( likely demand-supply and monetary value state of affairs ) , Legal Literacy ( IPR, Farmers Rights ) and Familial Literacy ( genetically modified harvests ) . No inquire the predominating spread between possible and existent outputs even with engineerings presently on the shelf is broad as shown below[ 4 ]: –CropUSAChinaIndiaMaize 8900 4900 2100 Mick 7500 6000 3000 Soies 2250 1740 1050 Seed Cotton 2060 3500 750 Tomato 6250 2400 1430Comparative Crop Productivity ( Kg/Hectare )102. In the country of engineering, there is besides a demand to bridge the turning digital and familial divides. Post-harvest engineering is hapless and there is small value add-on peculiarly in the instance of fruits, veggies and spices including a broad scope of tubers and medicative and aromatic workss. Sustainable intensification, ecologically, economically and nutritionally desirable variegation and value add-on to the full biomass are of import for raising little and fringy farm households above subsistence degree. All this will name for originating an epoch of cognition intensive agribusiness. Modern ICT afford an chance for establishing a cognition revolution in rural India. The torch carriers of this revolution should be rural adult females and work forces. Participatory research and knowledge direction affecting farm adult females and work forces should be the chief tracts of research, instruction and extension. Farmers shoul d be regarded as spouses and pioneers in conveying about agricultural transmutation and non as `beneficiaries ‘ of authorities programmes. Such a alteration in mentality among authorities officials every bit good as scientists is indispensable for advancement. 103. Technologies should assist in advancing labour variegation and non displacement. Women husbandmans and labour peculiarly need to be assisted with implements and equipment which will assist to cut down plodding and the figure of hours of work, while adding economic value to each hr of work. Womans suffer from a multiple load on their clip due to homemaking and maintaining, kid raising and income earning duties. They need appropriate support services like foundling hospitals and kid attention Centres and equal nutrition. The feminization of agribusiness, due to male emigration, needs specific attending with mention to gender sensitive farm and recognition policies. 104. Revival of little farmer-friendly engineerings should be based on sound rules of economic sciences and participatory research and cognition direction. If for illustration, rice-wheat rotary motion is non desirable in Punjab from the point of view of ecological sustainability, the alternate agriculture systems proposed should be capable of giving similar income. Agronomic informations should non merely indicate output per hectare of land, but besides the likely return from every rupee invested and every liter of H2O used by the husbandman. Lateral acquisition among farm adult females and work forces should be fostered, since husbandman to farmer acquisition is based on the rule â€Å" one ounce of pattern is, deserving dozenss of theory † . India is besides the place of some of the best farm households in the universe. In the thick of many hungriness and agro-ecological `hot musca volitanss ‘ , there are besides legion farming `bright musca volitanss ‘ . In ord er to multiply the benefits from the experience and accomplishments of outstanding farm work forces and adult females, Farm Schools should be established in their Fieldss. Farmer to farmer acquisition is really effectual because of the religion little husbandmans have in the economic informations provided by fellow husbandmans.Precedences in Farm Research and Development105. Conservation Farming and Green Agriculture. Conservation farming ballads emphasis on the sustainable direction of dirt and H2O. It involves soil wellness sweetening through coincident attending to the natural philosophies, chemical science and microbiology of dirts. Scientific H2O direction purposes to utilize the available irrigation H2O in a conjuctive mode ( for illustration, surface and groundwater ) and to maximize income per bead of H2O. Green agribusiness involves the usage of environmentally desirable engineerings like Integrated Plant Nutrition, Integrated Nutrient Supply etc. While organic farming prec ludes the usage of mineral fertilizers, chemical pesticides and genetically modified harvest assortments, green agribusiness permits their usage in such a mode that productiveness can be improved in sempiternity without associated ecological injury. To a bulk of little farm households who have no farm animal, green agribusiness is the tract for an ever-green revolution. Therefore, an optimal blend of green agricultural patterns and organic agriculture methods should be promoted in all major farming systems. There should be internationally recognized enfranchisement processs for the merchandises of both organic agriculture and green agribusiness. 106. Productiveness and Livelihood Enhancement in Rainfed Areas. The major tract has to be productivity sweetening and the cultivation of high-value but low-water requiring harvests. A ‘catalytic intercession ‘ which will assist to increase productiveness instantly is attending to dirty health care. The proviso of micronutrients like S, Zn and B can assist to increase output by over 50 per cent in dryland farming countries. Facilities for placing and rectifying micronutrient lacks in dirts are desperately needed. Soil Health Clinics can be operated by SHGs consisting rural adult females and work forces who can publish each farm household with a Soil Health Card. Besides, farm animal and supports are closely interrelated in semi-arid and waterless countries. Hence, the constitution of fresh fish and feed Bankss should have pressing attending. The spread between possible and existent outputs is high in dryland farming countries. Bridging the productiveness spread in an econ omically feasible mode is the best safety cyberspace against husbandmans distress in such countries. For speed uping advancement in happening permanent solutions to the economic sufferings of husbandmans and agricultural labor, it would be utile to organize District-level pool of private and public sector establishments willing to assist in bettering little farm income and off-farm employment chances through appropriate engineerings and producer-oriented selling. 107. Small Farmers ‘ Horticulture Estates. The cultivation of fruits, veggies, flowers, spices, medicative and aromatic workss is now go oning in a large manner in several parts of the state. A National Horticulture Mission has been launched to duplicate the production of veggies and fruits in seven old ages ( from 150 million metric tons per twelvemonth to 300 million metric tons )[ 5 ]. Bing perishable trade goods, horticultural harvests need effectual substructure support in the countries of production, processing, storage, transit and selling. In small towns bordering big ingestion Centres ( both for place and export markets ) , little husbandmans can be helped to organize Small Farmers ‘ Horticulture Estates in the signifier of SHGs for co-ops covering an country of 200 to 500 hectares. In such estates, specialised activities like seed production, tissue civilization extension, production of compost, vermiculture, biofertilisers, biopesticides and e-commerce can be p romoted through technological and recognition, authorization. Such Estates will confabulate on husbandmans cultivating one to two hectares the power of scale both at the production and station crop stages of the horticultural endeavor. Low cost nurseries coupled with fertigation techniques can be promoted, in add-on to high tech gardening which can be undertaken by farm and place scientific discipline alumnuss. The production of good quality, disease-free seting stuff is of import in all clonally propagated species. Besides, seeds and seting stuffs of assortments suited for treating will hold to be provided to husbandmans in countries where production and processing are linked. Such symbiotic linkages between manufacturers and processors will ease sourcing of good quality natural stuff for the processing industry. The basic rule underlying such Estates is decentralized production supported by key centralised services. 108. Enhancing the Productivity of Cotton and the Global Competitiveness of the Cotton Textile Industry. The fabric sector is a major employment, and income providing sector of the national economic system. With the coming to an terminal of the multi-fibre agreement on 1 January, 2005, our cotton manufacturers, weavers and the fabric industry are meeting both new chances and menaces[ 6 ]. Without enhanced efficiency, it will be impossible to take advantage of the emerging market chances. Technological upgrading of all the constituents of the cotton production-processing-marketing rhythm, will be needed to protect this critical sector of our economic system from reverses. A productiveness, quality and value add-on revolution is desperately needed in cotton production and processing. The pollution jobs associated with small-scale fabric units can be solved by farming Environmental Management Cooperatives consisting 50 to 100 little graduated table fabric units. 109. Womans Farmers and Farm Labour. There is increasing feminization of agribusiness in households with little and fringy retentions, due to the emigration of work forces. The job is peculiarly terrible in hill countries like Uttaranchal, Jharkhand and the North eastern provinces. Yet, out of about 50 million Kisan Credit Cards issued in the state, less than 5 per cent seem to hold been issued to adult females. The proposed bestowal of land rights to adult females will assist to right this straitening state of affairs. Meanwhile, joint pattas will hold to be issued to do adult females eligible for institutional recognition. Besides, adult females working the whole twenty-four hours in the field require support services like foundling hospitals and twenty-four hours attention Centres. A alone chance now exists for breeding the on-going National Rural Employment Guarantee programme by enlarging the construct of work in the instance of adult females by including such indispensable acti vities like running foundling hospitals and kid attention Centres, fixing school midday repasts, set abouting immunization of kids, supplying household planning services, etc. Work will so go a powerful tool for human and societal development. 110. Every Village a Knowledge Centre. India ‘s strength in ICT provides uncommon chances for taking digital and cognition connectivity to every small town in the state. Reaching the unapproachable and voicing the voiceless will be possible through an integrated ICT scheme affecting the cyberspace, community wireless, overseas telegram Television, cell phone and common imperativeness. The fiber-optic web of Bharat Sanchar Nigam Limited ( BSNL ) , consisting 30,000 exchanges, covers all the 6,000 blocks of the state. If each exchange is extended to 20 nearby small towns, all the 600,000 small towns can be covered at minimum outgo[ 7 ]. 111. The Rural Knowledge Centres or Gyan Chaupals should be located in public infinites like Panchayat Buildings or Village Schools, so that there is societal inclusion in entree. The National Alliance for Mission – Every Village a Knowledge Centre and the Jamsetji Tata National Virtual Academy for Rural Prosperity are effectual instruments for establishing cognition based agribusiness and rural nonfarm endeavors. Panchayat Raj Institutions will hold to play a lead function in the rural cognition revolution. NABARD, SBI and other fiscal establishments can back up Rural ICT SHGs, who can keep and run the Gyan Chaupals. Connectivity, content, capacity edifice, attention and direction of the Gyan Chaupal will all need integrated attending to do the motion socially meaningful and economically sustainable. 112. Employment Coevals in Agriculture. In the ultimate analysis, a sustainable terminal to hunger can be achieved merely by supplying chances for every adult female and adult male to gain their day-to-day staff of life. A elaborate scheme for making extra skilled occupations through gardening, cotton, energy plantations, carnal farming, biofuels and biomass use has to be developed. India is rich in livestock resources. The ownership form is more classless in the instance of farm animal, as compared to set down. Crop-livestock incorporate production systems can assist to heighten both family nutrition security and hard currency income. Overruling precedence should travel to contending the dearth of jobs/sustainable support chances through creative activity of economically honoring and intellectually stimulating work chances in small towns. This is the lone manner to pull and retain educated young person in small towns. We need to establish a major non-farm support enterprise on the l ines of the Township-Village Enterprises of China. 113. Uncommon Opportunities. There are legion institutional constructions already available with Government like Agri-clinics, Agri-business Centres, Food Parks, Agri-export Zones, several Commodity Centre Technology Missions, Watershed and Wasteland Development Programmes, National Rainfed Area Authority, National Fisheries Development Board and National Rural Health Mission. Alternatively of get downing many new strategies, what is needed is the revival and restructuring of bing strategies and institutional constructions and the retooling and retaining of bing staff. Besides, convergence and synergism among the legion ongoing vertically structured programmes can assist to cut down dealing costs and better, the efficiency of bringing. 114. The induction of National Rural Employment Guarantee Scheme together with an expanded Food for Work Programme provides a alone chance for establishing a multipronged onslaught on poorness and rural unemployment. Engendered work under this programme can go a accelerator of a long-run sustainable support security motion in the different ecological, hydrological and husbandmans distress hot spots of the state. 115. To win, the above programmes will hold to be implemented in a decentralised mode with authorization and answerability being linked at the field degree. The 11th Agenda of the Constitution 73rd Amendment Act 1992 on the panchayets lists agribusiness, including agricultural extension, as the really first duty of panchayets. Other points including Animal farming, dairying and domestic fowl, piscaries, minor irrigation, H2O direction, watershed development, land betterment, execution of land reforms and land consolidation and dirt preservation are besides the duties of panchayets. Therefore they should be actively involved in the elaborate planning and execution of programmes in agribusiness and allied sectors. 116. Credit and Public Investment. The crisis in our agribusiness has arisen because of deficiency of appropriate public policies every bit good as equal public investing in rural substructure peculiarly in the countries of storage, processing and value add-on. Therefore the remedies for the prevailing maladies can be found merely in public policies and investing. Spending by Central and State authoritiess in beef uping the ecological, foundations for sustained progresss in farm productiveness has been traveling down. Most of the money spent by Central and State authoritiess goes to the wages of authorities officers and employees. Consequently, rural substructure including power, irrigation, market paces, rural godowns and communicating, every bit good as critical sectors like wellness and instruction remain grossly underfunded. 117. Agricultural Competitiveness: Basket of Choices. Raising the agricultural fight of husbandmans with little retentions is a major challenge. Methods of confabulating the power of graduated table to little farm households both at the production and post-harvest stages of agriculture is an pressing necessity. A basket of picks should be available to farm adult females and work forces cultivating 1 or 2 hectares or below to heighten their income earning capacity. Productivity betterment to increase the marketable excess available to little farm households, assured and compensable selling chances, and making chances for landless agricultural labor households for skilled non-farm employment should be the bottom line of public policy for rural India. The basket of picks for heightening productiveness, profitableness and sustainability, could include the undermentioned: – ( a ) Formation of SHGs of farm households to set about group operations in countries like H2O harvest home and direction, pest direction and post-harvest engineering. Some illustrations are Small Farmers ‘ Gardening, Cotton and Poultry Estates. ( B ) Promotion of contract farming to guarantee assured marketing mercantile establishments on the footing of a chiseled Code of Conduct. The Code of Conduct for Contract Farming should include proviso of support to little manufacturers in the countries of engineering and input supply and carnival and assured monetary value for the green goods. The contract should stand for a win-win state of affairs both for the manufacturer and the buyer. ( degree Celsius ) Revitalising and reconstituting assorted authorities strategies like Agri-clinics, Agri-business Centres, Rural Godowns, Small Farmers Agri-Business Consortium ( SFAC ) , National Horticulture Board, etc. so as to do them farmer-centric. ( vitamin D ) Helping little husbandmans to organize either co-ops or manufacturer companies. ( vitamin E ) Promoting the active engagement of PRIs and local organic structures to further Watershed/Command Area Communities and doing the Watershed or the irrigation bid country the point of convergence and integrating of all relevant Technology Missions like those associating to oil-rich seeds, pulsations, corn, cotton, gardening, milk, etc. Convergence and synergism among the legion Technology Missions now in advancement will better their public-service corporation and impact and besides assist to cut down overall dealing costs. All the Missions could be integrated under an umbrella set up, which could be termed ‘National Federation of Farm Technology Missions ‘ . The on-going Missions runing on parallel lines appear to hold really small answerability, since in malice of their being, imports of pulsations and oil-rich seeds are traveling up twelvemonth after twelvemonth. 118. Critical Role of Education and Healthcare. Value add-on to primary merchandises, turning unskilled into skilled labor and utilizing digital engineering in small towns, require for effectual execution an educated population, with minimal degree of Class X instruction. Unless all kids in our small towns, particularly misss, Dalits and rural hapless get educated, the ends of societal equity and agricultural and rural prosperity can non be achieved. Until formal literacy becomes cosmopolitan, the ‘techniracy ‘ motion ( i.e. , larning the latest proficient accomplishments through work experience ) should be spread. For this Krishi Vigyan Kendras ( KVKs ) should be developed into `Krishi aur Udyog Vigyan Kendras ‘ , with equal accent on production and post-harvest engineerings. Farm Schools can besides be established in the Fieldss of advanced husbandmans. A desirable construction of KVKs for the twenty-first century is indicated below: – Farm Universities/ICAR and CSIR Institutes/Private Sector R & A ; D/NGOs Krishi aur Udyog Vigyan Kendra Production Natural Resources Conservation and Post-harvest Technology Enhancement ; Soil, Water, Biodiversity Technology Linkages Panchayati Farm Schools Gyan Chaupals Farmer-Participatory Financial Raj Action Research Institutions Institutions Programs 119. Anticipatory Research: Fixing for Climate Change. Climate alteration taking to alterations in temperature, precipitation, CO2 degrees and sea degree are likely to impact different parts of the universe otherwise. It is nevertheless clear that hapless states and the hapless in all states will endure most, since they lack the header capacity to defy the inauspicious effects of clime alteration. Recent studies indicate that as a consequence of the thaw of ice caused by higher temperatures, a new concatenation of islands which were under the ice have now become seeable. Greenland and the Artic Glaciers are runing and inundations are likely to be more common in North India. It will be prudent to fix computing machine stimulation theoretical accounts of different conditions chances and fix eventuality programs to run into the challenges. Anticipatory research is besides needed to protect coastal communities through bio-shields and familial shields. This country of prevenient research should have high precedence.The Concept of Biovillages120. Whenever a new engineering is introduced in a underdeveloped county, whether it is tissue civilization or biotechnology or any other kind, the greatest benefit is ever achieved by big graduated table husbandmans. When the benefit goes to big graduated table husbandmans, the trade good monetary values come down at a certain point and the fringy husbandmans become more fringy at the clip of demand. This is where it is really of import that we start the construct of biovillages in India. Each biovillage will be a comprehensive unit in itself in footings of research, production and harvest substructure suited to that small town. A exemplary illustration of a biovillage as practiced in Ernakulam District as a Biotechnology District is demonstrated in Appendix[ 8 ].Decision121. Since land and H2O are shriveling resources for agribusiness, there is no option except to bring forth more nutrient and other agricultural trade goods fro m less per capita cultivable land and irrigation H2O. In other words, the demand for more nutrient has to be met through higher outputs per units of land, H2O, energy and clip. Science can play an of import function in accomplishing the same. However, unregulated and injudicious employment of modern agricultural tools can besides ensue in catastrophe. Hence the hypothesis that scientific discipline and engineering entirely can work out universe nutrient crisis is merely partly true. Modern scientific patterns have to get married up with dirt preservation, environmental protection and population authorization to do them effectual tools in covering with universe hungriness. It will be appropriate to mention to the needed scientific advancement on the farms as an â€Å" ever-green revolution † , to underscore that the productiveness progress is sustainable overtime merely if it is rooted in the rules of ecology, economic sciences, societal and gender equity and employment coeval s. 122. The universe can bring forth adequate nutrient for a population of 10 billion by tackling the untapped output reservoir bing even with presently available engineerings, if greater attending is given to dirty wellness attention and H2O direction. We must support the productiveness additions so far made, widen the additions to semi-arid and fringy environments, and work for new additions utilizing blends of frontier engineerings and traditional ecological prudence. The job of bring forthing equal buying power to enable households populating in poorness to hold economic entree to nutrient will still face us. This is where a job-led economic growing scheme based on micro-level planning, micro-enterprises and microcredit will be of great aid. Integrated production and post-harvest engineerings and on-farm and off-farm employment schemes will be needed to supply supports for all in rural countries. 123. In instance of India, we need to switch our focal point in agribusiness from merely mensurating production in metric footings to the adult females and work forces for whom agriculture is both a manner of life and the principal means to livelihood. Agricultural advancement should be measured in footings of growing in the existent income of farm households. If steps as listed above are adopted, the income and work security of two-thirds of India ‘s population can be assured. As Mahatma Gandhi envisaged that â€Å" Gram Swaraj is the tract to the Poorna Swaraj † . Appendix ( Refers to para 120 )ERNAKULAM: A BIOTECHNOLOGY DISTRICTIntroduction1. The geographical spread of the territory runing from the pes hills of Western Ghats to the coastal part involves different options as support -ranging from intensive agribusiness to marine merchandises farming. This calls for coincident attempts in tackling biotechnology tools to upgrade the activity in the plantation, gardening, hard currency harvests sectors and besides in bettering the productiveness of Marine farming systems. 2. The territory has good laid out substructure, such as roads, electricity, big cold storage installations to treat Marine merchandises, transit systems, etc. Hence the push of the biotechnology attacks is to upgrade productiveness and quality. The aim of developing this District as a Biotech District was chiefly to: – ( a ) Improve productiveness to accomplish international fight. ( B ) Upgrade quality utilizing biotech tools rendering quality and uniformity at no excess cost. ( degree Celsius ) Develop the enterpreneural spirit of the literate work force to research non traditional occupation chances and besides to develop skilled trained work force for biotech industries.The Approach2. Ernakulam District has 83 panchayets and 10 muncipalities. The biotechnology inputs are harnessed to better the muncipalities and corporations. The biotechnology tools therefore harnessed are brought under agribusiness, gardening, piscaries, domestic fowl, environment and Human Resource Development ( HRD ) . Assorted tissue civilization merchandises are proposed to be introduced in the District. The first successful commercial merchandise among spices is cardamom. Over half a million cardamon workss were distributed in the cardamon turning belt of Idukki. Cardamom is traditionally multiplied through seeds: This resulted in a high grade of variableness. India lost its innovator place as a universe provider of cardamon to little cardinal American states due to miss of intern ational fight. In India 30 % of the workss were lending to 70 % of the output. Such high giving up workss were selected and multiplied through tissue civilization and supplied to the husbandmans. Allowing the engineering is of premier importance while tackling, market goaded quality parametric quantities should be considered while choices are made instead than our output. In cardamom the market has a penchant for green clasp capsules. Choices were identified, which possesed over 55 % acceptable quality as against 35 % of the normal farm quality. 3. It is besides of import to utilize appropriate engineering to avoid ecological perturbation. Region specific cardamon ringer parts were selected and distributed to the several parts as against giving the best choices for all the topographic points. It is of import to keep a basket of choices to protect the farms from unexpected incidence of disease. In coaction with the Spices Board and Department of 300 Biotechnology, New Delhi, over 100 presentation secret plans of one hectare each are laid out in the full cardamon turning piece of lands. When we introduce any new engineering, it is of import to foreground the value to the husbandman. Tissue civilization cardamon workss showed promising marks of early bearing coupled with uniformity in cropping, taking to higher outputs. This could cut down the gestation period to get down reaping faster. 4. Delivery Systems. It is besides of import to see bringing systems while we package engineerings. It was observed that the market is extremely elastic sing the monetary value of the merchandise. Conventional cardamon seedling costs Rs. 1.5 to 2, while tissue cultured cardamon workss cost over Rs. 5 to the husbandmans. While the husbandman makes his determination of seting stuff, many a clip the determination goes in the favor of following conventional engineering due to economical considerations. So the aim is to analyze the cost component and to cut the wastages and channel cost. This makes the merchandise more competitory. With this in head, transit engineering was developed to take the tissue civilization workss export to the several parts, where the merchandise will be consumed. Regional baby's rooms utilizing low cost local stuffs were established taking advantage of climatic conditions. The cardamon turning parts in the hills are blessed with mild climatic conditions without extremes. The cost of such a shadiness house was brought down to Rs. 40 per sq. pess as against Rs. 400 per sq. pess in glass houses supplying controlled temperature conditions. Such an attempt lowered the monetary value of the merchandises by 40 % . With this the market size was expected to spread out to over 1 million cardamon workss in topographic point of conventional seedlings. But, this needs careful planning on the logistics towards bringings to the baby's rooms so as to acquire the merchandise finished, merely ready for seting during the season. Furthermore, the procedure of holding regional baby's rooms affecting the local husbandmans brings in faster spread of information and besides helps husbandmans to familiarize themselves with the engineering. 5. Value Addition. With the alteration in tendencies in the consumer behavior in the developed states the market for fast nutrients is quickly spread outing. Spice in whole or in powdery signifier can non prolong flavour degree in the shelves. This led to extraction of oils and oleoresins from the spices. Ernakulam District has the maximal confined capacity to bring forth oils and oleoresins. Attempts were taken to present assortments of paper, turmeric, etc. , with which spice value instead than give. This lead to self sufficiency in natural stuff supply to this industry. Similar illustrations can be quoted such as banana in attractive carry-home battalions made available to the homemakers. This can speed up the production of fruits, within the District, avoiding dependence on other States.Execution Model6. The chart given below shows the engineering assimilation construct. Acerate leaf to state it starts with the client. The key to Nipponese success lies in placing their client and run intoing their outlooks. When this procedure is started, the â€Å" market demands † emerges as chances and challenges. IMPLEMENTING AGENCY ADVISORY COMMITTEES BPMC 1 AGRICULTURE HORTICULTURE FISHERIES POULTRY ENVIRONMENT HRD 2 Corporation 83 PANCHAYATS ( 3 ) 10 MUNICIPALITIES ( 4 ) 15 BLOCKS ( 5 ) SCHOOLS COLLEGES RETIRED EXPERTS 1. Biotechnology Project Monitoring Committee 2. Asst. Director of Agri/Horti/Fisheries/OHicer-in-charge 3. Panchayat President- Monitoring Officer 4. Municipality Chairman – Monitoring Officer 5. Block Development Officer – Implementing Officer HRD 7. The BPMC takes such chances to the Scientific Advisory Board to measure the technological capablenesss to run into those challenges. BPMC with the aid of the consultative board assesses the technological position and precedences with technology-off-the shelf and new engineerings to be developed through research attempts. Technology-off-the-shelf will acquire into the pilot works where the production gets commercially scaled up to corroborate cost, quality and bringing. The research precedences can be placed in appropriate research Centres measuring their proficient expertness with the aid of the consultative board. Utmost attention is taken while be aftering the research undertakings with the Centres to tap the bing expertness instead than developing new expertness. Delayed bringing of merchandises can retard growing and advancement by non encashing the chance at the right clip. The merchandise commercialization is envisaged through people ‘s engagement. Thus the execution b ureau envisaged is a biotechnology society with an apex body-BPMC. This will consist experts from the assorted Fieldss invariably reexamining the restraints, accomplishments and prioritizing the same by resetting the gait. In one instance if the production has outstripped the demand, the commission works to speed up the gait of the market development. The commission besides addresses the issues on structural reforms and barriers in commercialization of engineering such as infrastructural development in the airdromes for spoilables, flowers etc. , land and legal issues, while corporate agriculture is initiated to accomplish just monetary value to the green goods. BPMC besides keeps ticker on developing the accomplishment of the manpower in front of industrialization so that the accomplishments are non hampered due to miss of expertness. The thrust countries like agribusiness, gardening are once more monitored by subgroups with the Director of Agriculture or such officer-in-charge. Th ese subgroups will hold representatives from panchayets and muncipalities. The construction suggested is a extremely dynamic system invariably prioritizing and extinguishing restraints with the individual aim of maximization of consequences.